INTRODUCTION
The Lead Advantage is a project of Creative Advantage Pte Ltd (“we”, “us”, “our”). We collect, use, and disclose personal data in compliance with Singapore’s Personal Data Protection Act 2012 (“PDPA”).
We use personal data solely for the following purposes:
- Enabling our own staff to contact survey participants for follow-up questions or clarifications related to the survey
- Offering product discounts or services to participants (only if you have opted in)
DATA PROTECTION OFFICER
Our Data Protection Officer (DPO) oversees PDPA compliance. Contact: DPO, Creative Advantage Pte Ltd, 1 Scotts Road, #24-10 Singapore (228208), email: business@tla.asia
We generally do not collect your personal data unless it is provided to us voluntarily by you directly or via a third party who has been duly authorised by you to disclose your personal data to us after you have been notified of the purposes for which the data is collected, and you have provided written consent to the collection and usage of your personal data for those purposes, or collection and use of personal data without consent is permitted or required by the PDPA or other laws. We shall seek your consent before collecting any additional personal data and before using your personal data for a purpose which has not been notified to you (except where permitted or authorised by law).
We may collect and use your personal data for any or all of the following purposes:
- performing obligations in the course of or in connection with our provision of the goods and/or services requested by you;
- managing your relationship with us;
- any other purposes for which you have provided the information.
We may disclose your personal data:
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- where such disclosure is required for performing obligations in the course of or in connection with our provision of the goods and services requested by you; or
- to third party service providers, agents and other organisations we have engaged to perform any of the functions with reference to the above mentioned purposes.
PERSONAL DATA RETENTION
- Access or correct your personal data (within 30 days; fees may apply for complex requests, notified in advance)
- Withdraw consent in writing
- Opt out of marketing
COMPLAINTS
Contact our DPO first. Unresolved issues may be referred to the Personal Data Protection Commission (www.pdpc.gov.sg).
CHANGES TO PRIVACY POLICY
Updates are posted here. Material changes trigger direct notification where required.
CONTACT
Please direct feedback or enquiries you may have regarding the use and/or disclosure of your personal data by the following relevant entity in Singapore by filling up the application form or email us at business@tla.asia.
Updated: 25 November 2025
